Resumen:
Abstract Marketing efforts administration for business opportunities management is an essential knowledge
technology for two development challenges in Cuba: productive enchainments and foreign investment. The state
enterprises or business social entrepreneurs in Cuba are recently encouraged on their function as profit organizations with
social responsibility, blended to business operation and financial value creation. Even there are changes on policies and
laws favoring a new economic model; the enterprises participation on business is limited. An outcome to this problem is
to consider the study of marketing efforts administration on state enterprises becoming the emerging fourth sector in Cuba
for development. The work focuses on knowledge and performing gaps of Cuban enterprises through a factual study.
There are determined the causes, conditions, potentialities, limitations, the innovative theoretical concepts fitting the
country: business opportunities management of foreign investment, and the ecosystem of the cooperative relationships to
foreign investment at territorial level. The work main contributions are: the marketing efforts administration integrated
vision as knowledge technology tool to ease the enterprises ‘opportunity findings and strong business (foreign investment
and productive enchainment’s); and a selection of the most remarkable enterprises with business opportunities potential
influencing socioeconomic development at the local. Suggestions to the fourth sector enterprises are given at the end to
invigorate the use of marketing efforts administration.
